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Giordana

Founded by Cyclists, for Cyclists, Since 1979

Giordana was established from a desire to craft the very best in cycling clothing. The beginnings of Giordana Cycling Apparel started in 1971 when Giorgio Andretta created Gita Sporting Goods, LTD to provide North American cyclists with the highest quality Italian bicycle equipment. An avid cyclist to this day, Giorgio is still the driving force behind product development.

 

Combining Italian craftsmanship, style, and more than 30 years of industry knowledge, Giordana designs clothing for everyone from competitive racers to the everyday athlete. Their mission is to continue to push the envelope with their passion for technically advanced product development and creating collections that add value, comfort, and high performance features to each and every ride.

Assos

Cycling Body R&D

ASSOS, inventors of the Lycra cycling short in 1976, offers advanced, technical apparel, designed to work together. Each and every item is conceived, designed and engineered to complement other pieces in the range, so that they function together as a system.

 

Enjoying your ride in total comfort while confident that you’re well-protected is what ASSOS is all about. Their prime objective is to maximize total comfort when in the saddle. Your ride and your time is what really counts. Their clothing is famous for that “clicked in” feeling when you assume a riding position: suddenly everything fits perfectly.

 

ASSOS use performance-oriented fabrics to construct highly technical garments which are light, low volume, and sensitive. Not rigid, “bullet-proof” stuff. ASSOS apparel is functional and high-tech and designed to increase your well-being and enjoyment when cycling, be it for fitness or competition. ASSOS equipment is engineered to handle high mileage in different climatic conditions; garments that are made for true cycling, to last for many miles.